• Instagram

2019

MAY 6th > 10th 2019

BRUSSELS

ABOUT

VIRTUOLOGY DIGITAL WEEK  

Why should you attend ?

Let's demystify Digital Marketing buzzwords !

 

 

Virtuology Digital Week 2019 is your gateway to make your marketing strategy fully digital ! 

 

An essential Thought Leader Conference and Workshops for every senior marketing professional who wants to discover new ways of thinking to secure and grow their business. Professionals who want to know how digital innovations can help to reach their business objectives and to meet peers to discuss about their challenges.

VDWEEK 2019 brings together marketing leaders who want to introduce or are introducing digital marketing strategies in their organisations. VDWEEK 2019 offers insights, inspiration and case studies specific to the Belgian landscape.  VDWEEK 2019 provides guidelines and leverages to work your way through something which can be a confusing environment.

 
VDWEEK 2019  is back for its second annual conference in Brussels from May 6th to May 10th 2019.

 

Featuring over 11 sessions throughout the entire week, great networking and Q&A  sessions, VDWEEK 2019  is THE Exclusive Event with insights and offering real business cases whilst associating with some of the brightest digital business minds.

 

DO NOT MISS IT !

12 SPEAKERS  11 WORKSHOPS  200 ATTENDEES 

 
 

MONDAY 06/05 - How to win the online to offline challenge as a retailer or brand? How to use a web-to-store audit to boost conversion of online traffic to your points-of-sales! by Mobilosoft & Carrefour : 9:30-12:30AM

This workshop will not only provide you with the most recent trends in local search and how they impact the web-to-store journey but also insights how you can implement the key elements of a solid web-to-store strategy, taking into account your priorities.  We'll provide you best practices for active management of web traffic to your physical stores and how to integrate in your omni-channel approach. And we will calculate conversion towards your point-of-sales and to have insights in the Return On Investment.

TUESDAY 07/05 - How to demystify Amazon Market Place ? How to use Amazon audience in order to increase your sales online ? by Etail Distribution : 9:30-12:30AM

This workshop will help you to define the right sales strategy for your products and services on Amazon. We will explore the various ways to work with Amazon from Vendor Central, Vendor Express or Seller Central. Which solution is the one for you? The focus will then be on how to present your products and services through the Amazon platform: Do I need Page A+ or an Amazon store for my business? Finally, we will bring you in the Amazon Marketing Services, the dedicated advertising platform to advertise your products and services.

WEDNESDAY 08/05 - Demystifying Programmatic by Lukas Hermus : 9:30-12:30AM

Programmatic is a popular term that appears in many different places. You can find it in media plans, publisher ratec ards, media agency services and much more. But what is programmatic actually? Do you need any specific tools to ‘do programmatic’ and what are the advantages of doing it? During this workshop we will give you an overview of what it is, what it does and what it can offer you and your business. 

 

WEDNESDAY 08/05 - Unlock the business potential of Instagram by blue2purple : 2:30-5:30PM

Every advertiser is present on social media, Facebook has no secrets anymore, but when it comes to Instagram there’s still a world to discover.

How can you use this channel to its maximal potential? What are the best practices? And how do you measure your return?

The question that is frequently asked: should I have a separated strategy for Instagram, or can I just combine it with Facebook?

Antoine, social media guru, will walk you through all these questions through a workshop. We will cover targeting, creative aspects, KPI’s and all the keys needed to unlock Instagram’s full potential for your specific business.

THURSDAY 09/05 : 9-17PM

KEYNOTE SESSION : Looking for a full day of Inspiration? More info below. 

FRIDAY 10/05 - DCO : an era of ultra personalization by broadkat : 9:30-12:30AM

DCO is in the mouth of every Marketeers, but do you really know what this is about? What are the infinite possibilities of such a revolution? During this workshop we will discover why it is important for your brand to replace the good old « one fit for all » by tailor made data-driven advertising.

SIGN IN FOR YOUR TACTICAL WORKSHOPS

AGENDA

WE OFFER YOU WAYS TO DEVELOP AND EMPOWER YOUR TEAM MEMBERS !

LOCATION

Virtuology International

Louise Avenue, 523 - 1050 Brussels

 

GET YOUR FULL DAY OF INSPIRATION

KEYNOTE

THURSDAY 9TH OF MAY FROM 9:00AM TO 7:00PM

GOOGLE         WAZE         VIRTUOLOGY INTERNATIONAL   

PROXIMUS         NEEDLE        AMAZON

LOCATION BASED MARKETING ASSOCIATION

               

Location-based marketing, an ecosystem of one integrated agency, programmatic vs. traditional media, digital marketplace, ... So many buzzwords !

How should I build my digital marketing strategy in 2019 and beyond based on these new trends? This is exactly what the Virtuology Digital Week and its inspirational keynote will demystify for you.

 

This full day will give you the opportunity to learn and meet the best marketing digital experts on the market. Discover the full agenda here below!

AGENDA - KEYNOTE -  09/05

WELCOME COFFEE

09:00 AM

09:30 AM

HOW TO DRIVE CUSTOMERS TO STORE USING DIGITAL AND MEASURING ITS IMPACT ?

BY

MAXIME HEUTZ - GOOGLE

10:20 AM

HOW PROGRAMMATIC IS DISRUPTING TRADITIONAL MEDIA BUYING  (TV ) ?

BY 

QUINTEN GALLE - PROXIMUS  

NICOLAS BEGUIN - BLUE2PURPLE

11:30 AM

HOW TO PLACE YOUR PHYSICAL STORES AT THE HEART OF YOUR DIGITAL STRATEGY ?

BY THOMAS BARTHUEL - WAZE

03:10 PM

DISCOVER HOW QUICKLY THE DIGITAL MARKETPLACE IS CHANGING THE TRADITIONAL RETAIL LANDSCAPE 

BY BERNARD GUSTOT - BEMINI

MOISE DENAGE - ETAIL DISTRIBUTION

12:30 PM

NETWORKING  BUFFET LUNCH

02:00 PM

LOCATION BASED MARKETING TRENDS STUDY 2019 LEARNINGS AND BEST PRACTICES

BY ASIF R. KHAN - LBMA

04:00 PM

THE BASICS & BEST PRACTICES OF OMNI-CHANNEL RETAIL STRATEGY

BY STIJN MARTENS - NEEDLE

05:00 PM

CLOSING

BY CEDRIC DONCK - VIRTUOLOGY INTERNATIONAL

COFFEE BREAK AM

11:00 AM

COFFEE BREAK PM

02:50 PM

05:30 > 07:00PM

CLOSING DRINK

SPECIAL HOST :

ALAIN HEUREUX - Expert in Innovation, Creativity and Entrepreneurship, Partner at Virtuology Academy

                              "Virtuology's Digital Week offers unique insights on                              the ever changing world of Digital Marketing. Industry leading experts will let you bruch-up on your vision about what's hot in the field"  

Cedric Donck - CEO Virtuology International

LOCATION

Residence Palace, Rue de la Loi - Wetstraat, 155

1040 Brussels

 

More Info

WHO WE ARE - WHAT WE DO

CHECK OUT THE FULL VDWEEK 2019 PROGRAM AND ALL THE DETAILS ABOUT ITS GENIUS SPEAKERS

 

VIRTUOLOGY

DIGITAL WEEK

2019

Get your tickets
6th > 10th of May
Get your ticket
9th of May

TICKETS ON SALE

N   W

REMEMBER LAST YEAR

 

our sponsors

Logo B2P.png
BK_logo2018_blk.png
etaildistributionmonalum.png
Mobilosoft_Logo.png
logo-virtuology-vertical.png
nouveau-logo-google.png
Virtuology-Academy_Logo.png
 

© 2019 by Virtuology International.