MAY 6th > 10th 2019
VIRTUOLOGY DIGITAL WEEK
Why should you attend ?
Let's demystify Digital Marketing buzzwords !
Virtuology Digital Week 2019 is your gateway to make your marketing strategy fully digital !
An essential Thought Leader Conference and Workshops for every senior marketing professional who wants to discover new ways of thinking to secure and grow their business. Professionals who want to know how digital innovations can help to reach their business objectives and to meet peers to discuss about their challenges.
VDWEEK 2019 brings together marketing leaders who want to introduce or are introducing digital marketing strategies in their organisations. VDWEEK 2019 offers insights, inspiration and case studies specific to the Belgian landscape. VDWEEK 2019 provides guidelines and leverages to work your way through something which can be a confusing environment.
VDWEEK 2019 is back for its second annual conference in Brussels from May 6th to May 10th 2019.
Featuring over 11 sessions throughout the entire week, great networking and Q&A sessions, VDWEEK 2019 is THE Exclusive Event with insights and offering real business cases whilst associating with some of the brightest digital business minds.
DO NOT MISS IT !
12 SPEAKERS 11 WORKSHOPS 200 ATTENDEES
MONDAY 06/05 - How to win the online to offline challenge as a retailer or brand? How to use a web-to-store audit to boost conversion of online traffic to your points-of-sales! by Mobilosoft & Carrefour : 9:30-12:30AM
This workshop will not only provide you with the most recent trends in local search and how they impact the web-to-store journey but also insights how you can implement the key elements of a solid web-to-store strategy, taking into account your priorities. We'll provide you best practices for active management of web traffic to your physical stores and how to integrate in your omni-channel approach. And we will calculate conversion towards your point-of-sales and to have insights in the Return On Investment.
TUESDAY 07/05 - How to demystify Amazon Market Place ? How to use Amazon audience in order to increase your sales online ? by Etail Distribution : 9:30-12:30AM
This workshop will help you to define the right sales strategy for your products and services on Amazon. We will explore the various ways to work with Amazon from Vendor Central, Vendor Express or Seller Central. Which solution is the one for you? The focus will then be on how to present your products and services through the Amazon platform: Do I need Page A+ or an Amazon store for my business? Finally, we will bring you in the Amazon Marketing Services, the dedicated advertising platform to advertise your products and services.
WEDNESDAY 08/05 - Demystifying Programmatic by Lukas Hermus : 9:30-12:30AM
Programmatic is a popular term that appears in many different places. You can find it in media plans, publisher ratec ards, media agency services and much more. But what is programmatic actually? Do you need any specific tools to ‘do programmatic’ and what are the advantages of doing it? During this workshop we will give you an overview of what it is, what it does and what it can offer you and your business.
WEDNESDAY 08/05 - Unlock the business potential of Instagram by blue2purple : 2:30-5:30PM
Every advertiser is present on social media, Facebook has no secrets anymore, but when it comes to Instagram there’s still a world to discover.
How can you use this channel to its maximal potential? What are the best practices? And how do you measure your return?
The question that is frequently asked: should I have a separated strategy for Instagram, or can I just combine it with Facebook?
Antoine, social media guru, will walk you through all these questions through a workshop. We will cover targeting, creative aspects, KPI’s and all the keys needed to unlock Instagram’s full potential for your specific business.
THURSDAY 09/05 : 9-17PM
KEYNOTE SESSION : Looking for a full day of Inspiration? More info below.
FRIDAY 10/05 - DCO : an era of ultra personalization by broadkat : 9:30-12:30AM
DCO is in the mouth of every Marketeers, but do you really know what this is about? What are the infinite possibilities of such a revolution? During this workshop we will discover why it is important for your brand to replace the good old « one fit for all » by tailor made data-driven advertising.
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WE OFFER YOU WAYS TO DEVELOP AND EMPOWER YOUR TEAM MEMBERS !
Louise Avenue, 523 - 1050 Brussels
GET YOUR FULL DAY OF INSPIRATION
THURSDAY 9TH OF MAY FROM 9:00AM TO 7:00PM
GOOGLE WAZE VIRTUOLOGY INTERNATIONAL
PROXIMUS NEEDLE AMAZON
LOCATION BASED MARKETING ASSOCIATION
Location-based marketing, an ecosystem of one integrated agency, programmatic vs. traditional media, digital marketplace, ... So many buzzwords !
How should I build my digital marketing strategy in 2019 and beyond based on these new trends? This is exactly what the Virtuology Digital Week and its inspirational keynote will demystify for you.
This full day will give you the opportunity to learn and meet the best marketing digital experts on the market. Discover the full agenda here below!
AGENDA - KEYNOTE - 09/05
HOW TO DRIVE CUSTOMERS TO STORE USING DIGITAL AND MEASURING ITS IMPACT ?
MAXIME HEUTZ - GOOGLE
HOW PROGRAMMATIC IS DISRUPTING TRADITIONAL MEDIA BUYING (TV ) ?
QUINTEN GALLE - PROXIMUS
NICOLAS BEGUIN - BLUE2PURPLE
HOW TO PLACE YOUR PHYSICAL STORES AT THE HEART OF YOUR DIGITAL STRATEGY ?
BY THOMAS BARTHUEL - WAZE
DISCOVER HOW QUICKLY THE DIGITAL MARKETPLACE IS CHANGING THE TRADITIONAL RETAIL LANDSCAPE
BY BERNARD GUSTOT - BEMINI
MOISE DENAGE - ETAIL DISTRIBUTION
NETWORKING BUFFET LUNCH
LOCATION BASED MARKETING TRENDS STUDY 2019 LEARNINGS AND BEST PRACTICES
BY ASIF R. KHAN - LBMA
THE BASICS & BEST PRACTICES OF OMNI-CHANNEL RETAIL STRATEGY
BY STIJN MARTENS - NEEDLE
BY CEDRIC DONCK - VIRTUOLOGY INTERNATIONAL
COFFEE BREAK AM
COFFEE BREAK PM
05:30 > 07:00PM
SPECIAL HOST :
ALAIN HEUREUX - Expert in Innovation, Creativity and Entrepreneurship, Partner at Virtuology Academy
"Virtuology's Digital Week offers unique insights on the ever changing world of Digital Marketing. Industry leading experts will let you bruch-up on your vision about what's hot in the field"
Cedric Donck - CEO Virtuology International
Residence Palace, Rue de la Loi - Wetstraat, 155